Milk Jag vase>

cymbidium in the water

flower below water line - trend

try not to use smushy flowers.

Shereded tie leaf looks like bear grass

 

^Cymbidium on the stem by boutnia pin

river rocks on the bottom

 

mono botanic - one kind of flowers

put it on the counter, they ask question.keep them interest. Market share, stay memorable. e-mail etc.

Better way to make arrangement

1 doz rose, use differnet folilege, memeosa, leather leaf - low end

basic rose $69.98

art glass vase $89.98

with dendrobium $125

filler - heather

bi-color rose verde

cacing - stem back &force looking

heads even, cut even, same length

<flosin carnation - process of making bluerose, grow in Austria

moon shadow, moon light, moon aqua

gyp - spiral technic

bind wire - purple wrapped

<Fathers' Day

not always have time to go get gift-the florist is there

don't afrid to promote Fathers' Day

pavay-flower is flat, steel grass, stems-paralel, design in grouping, trim green-muscular

line up roses in same lenfth, don't smash upside down

lily grass - shinny side up, dull side sown, tie to rose

10years ago, you couldn't buy flowrs at any where else but flower shop

flower shops are going down-not changed, same way as 10years ago

Fedex can do by 10AM, who you address customer, give option

in the cooler, $35 and jump to $150 - no relation between them

If you have selection, $35, $50, $75, $100, $150..make sense

tight oasis, no tape(ugly)

2 of everything-someone sure wants but..

birds, flax

don't say "I can't sell that", instead, think "how can I ..?"

corporate order - keep interests, cut budget-flower first

<grouping

Ever customer came in and just left? What's there is not special enough. Go to mall when you don't have to buy anyting. Many like things together.

butterfly - always sell

divide color area

wrap bouquet - they don't know what they want

female likes squashy tight

men want bigger for money

^steel grass, hypericum

Holiday florist plan, order and advatise but Monday after holiday is mess. We need to plan and market everyday.

digi photo, weekly special on website.

^summer special, garberas

straw-fake look

only 18" wire works, practice with bad garberas to develop techic. Make point on wire, hold stem with finger where the end of wire is

quality of flower is the key of lasting longer, no 7up, aspirin

summer color

thank customer,

local business-marketing

<sell indivisual piece or whole set for party

>dark tie leaf for accent

steel grass - trim top

John Henry prom book - color wire

make it fun of display

^Ron was assistant for the show

<audience take close look of each pieces

kurobecca flower page

kurobecca home page

e-mail to Yoshiko